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Phainoma is a softgoods design and development firm based in northern Sweden. We produce tailored gear under our own brand as well as offer services to companies and individuals who want to turn their ideas into functional outdoor gear.

Design, prototyping, patterning and production is all available under our own roof. From initial concept, through testing and revision, to finished product we can offer a streamlined process to bringing new outdoor gear to market. With our in-house production facilities we can offer prototyping and small production runs with low MOQ and quick turnover.

We pride ourselves in designing and producing premium outdoor gear that is minimalistic yet still highly functional. No gimmicky inventions or cheap materials, just quality gear that simply works!

FounderELIAS KUNOSSON

Phainoma is a softgoods design and development firm based in northern Sweden. We produce tailored gear under our own brand as well as offer services to companies and individuals who want to turn their ideas into functional outdoor gear.

Design, prototyping, patterning and production is all available under our own roof. From initial concept, through testing and revision, to finished product we can offer a streamlined process to bringing new outdoor gear to market. With our in-house production facilities we can offer prototyping and small production runs with low MOQ and quick turnover.

We pride ourselves in designing and producing premium outdoor gear that is minimalistic yet still highly functional. No gimmicky inventions or cheap materials, just quality gear that simply works!

Founder// Elias Kunosson

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