Award winning adventure photographer and outdoor guide turned soft-goods designer. With years of experience working in the outdoor industry, I’ve been through my fair share of outdoor gear. It’s that hard earned experience of what works and what doesn’t that is at heart of the design philosophy at Phainoma.

Over the years I’ve acquired a taste for that elusive perfect piece of gear that simply works. My definition of great gear is that which you don’t notice, that falls away from your mind when you’re out in the field. Gear that is tough and rugged yet minimal and lightweight. Non-cluttered design that has everything required for the task at hand and nothing more. No gimmicky inventions or cheap materials that inevitably fails when you need it the most.

Great gear should fit properly and work as intended, not steal away from your hard earned experiences. My aim is simply this; make great gear to explore the great outdoors!