Phainoma was originally founded in 2009. In the beginning starting out as a photography and outdoor guiding endeavor. Fairly quickly I earned myself international recognition as an outdoor adventure photographer.
Over the years I’ve photographed for a multitude of brands and magazines such as Red Bull, Hilleberg The Tentmaker and Runner’s World. My photography and writing subsequently published in magazines and advertizing all around the world.
With nearly a decade in the adventure sports scene, working both as a photographer and outdoor guide, that road eventually led me into softgoods product design.
In 2020 the company was restructured into Phainoma and a textile workshop was established with the goal to develop fishing and hunting gear that could meet the demands of outdoor professionals and guides.
Today these products are sold worldwide under the Phainoma brand while I also offer design and development services for other companies in the outdoor industry.
I proudly develop and produce everything right here in Lapland, northern Sweden. This means I can offer premium gear in relatively small scale; all while supporting local production and keeping waste and shipments to a minimum.
The products I make exhibit modern Scandinavian design with the durability and functionality that outdoor professionals demand.
Quality handmade gear crafted in Lapland, northern Sweden.
FounderELIAS KUNOSSON
Phainoma was originally founded about 15 years ago under the name of Elias K Photography. Starting out as a freelance photographer and passionate outdoorsman I eventually earned myself some international recognition as an outdoor and adventure sports photographer.
Over the years I’ve photographed for international recognized adventure sport and outdoors brands such as Red Bull, Hilleberg and Runner’s World. My photography and writing have been published in magazines all around the world and on most continents (except Antartica).
Over the years working close with outdoor professionals and guides I compounded knowledge in various outdoor pursuits which eventually led me to product design and development.
In 2020 the company was restructured into Phainoma and a textile workshop was built in northern Sweden with the goal to develop and produce the best hunting and fishing bags on the market.
Today design, prototyping, patterning and production is all available under our own roof. We sell products worldwide under our own brand and offer design and development services to other brands in the outdoor industry.
The whole process from initial concept, through testing and revisions, to finished products is all done by us. This means we can offer truly high end gear tailored in relatively small scale with a personal touch; all while keeping costs, waste and shipments to a minimum. It’s all made right here in Lapland, Sweden.
We pride ourselves in designing and producing premium products that are minimalistic yet highly functional. No gimmicky inventions or cheap materials, just quality gear that simply works.
Founder// Elias Kunosson