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WE AIM TO MAKE GREAT GEAR... SIMPLE AS THAT

Hi,

My name is Elias and I’m the founder and owner of Phainoma. I love the outdoors and all sorts of adventures you can have in the mountains, the sky or by the sea. These adventures take us places we wouldn’t otherwise go. They also put certain demands on our abilities, judgement and gear. They allow us to grow and connect with nature.

I always felt that great gear allows us to do more, it becomes an extension of us. We rely on it, not just for safety but for the experience. Gear enables us to do more, but it should never hinder us or get in the way. Great gear acts in a way that let’s us forget that it’s even there.

That’s why I started Phainoma. Through the years and through my own adventures I’ve come to appreciate well designed equipment. So I’ve taken it on myself to go a step further. To really understand what makes great gear great. To design, source material and make the best gear I can.

FounderELIAS KUNOSSON

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